Sara Emami
Born in Iran, raised in The Netherlands, Sara Emami is an illustrator celebrated for her captivating artwork, which transcends borders and cultures. Drawing inspiration from her roots and experiences, Sara’s illustrations often reflect a harmonious blend of cultural influences .Her distinctive blue style combines intricate details with bold colors, creating visually stunning compositions.Sara, who are you…
My affinity for all things design—ranging from textiles to fashion and interior design—has been a constant ever since. Illustration was one of my peripheral interests, which, since a few years ago, evolved into a more serious undertaking. Lacking a formal education in art or illustration, I often felt inadequate.
Nevertheless, I chose to embrace my passion for illustration! I now navigate my professional days as a UX designer at Philips and in the evenings immerse myself in the realm of illustration.
What is your creative process and your drive for choosing a theme of your illustration?
The themes are always something personal or something I feel strongly about. I also like to add dreamy elements like clouds looking down on the world and talking to me. I also really like adding birds and flowers. My creative process starts with my imagination; I often find myself daydreaming. But having a full time job with two kids, doesn’t allow spending much time on a creative process, so the process happens whenever it’s possible. For example, I visualize an idea in my mind when cycling to work, or during lunch break I quickly draw my idea on a post it – whatever works.
I started making visual stories several years ago, exploring personal narratives. Last year, when the Woman Life Freedom protests erupted in Iran, I felt a sense of duty to contribute in a meaningful way. I knew there were frequent internet disruptions and severe restrictions on journalistic coverage. People risked their lives to share the unfolding events on social media. I decided that the least I could do was to help spread their protest aesthetics. Because I’m a parent with a full-time day job as a designer, I decided to focus my remaining time on making illustrations that represented Iranians’ experiences in these critical times.About women’s rights, freedom & illustrations
Your next creative steps? What are you looking forward to?
I am looking forward to publishing my visual stories, drawing Pokemon figures for my kids because it makes them happy, redecorating our bedrooms with wallpaper, selecting curtains for our house, and essentially, never stop being creative.
A passion for blue
About inspirations & hopes
Where do you nurture your soul and creativity?
I find inspiration in everything. I live near the water, and it really gives me a sense of peace. Biking to work every day is another source of inspiration; it allows me to dream away and clear my head. I love cycling in the Netherlands, especially when the weather is clear. The Netherlands has the best sky and clouds. Next to nature, I am always inspired by art, and I particularly love visiting museums. This year, I visited Florence for the first time and enjoyed learning more about the city’s precious artistic heritage, after having visited Rome and Venice some years ago.
What are your hopes for the future?
At times, I find myself panicking when thinking about the implications of climate change and the world our kids will inherit. I sincerely hope that governments will to take action for a sustainable and livable future. On a more immediate note, my wish is for a reduction in the number of dictators across the globe, who are responsible for the tragic destruction of countless human lives.
What makes you feel truly happy? And what brings you growth in life? If my kids are happy, I am happy. Honestly, that’s the most important thing to me. What brings me growth is self-reflection, contemplating how I can be a better mother or partner. Additionally, personal growth comes from trying out new things, avoiding staying in a comfort zone for too long, and embracing new decisions and risks.About happiness & growth
What do you want to stand for? I stand for the people of Iran who seek freedom—a life of liberty for all, especially freedom of expression and artistic creativity.
What is your personal approach to craftsmanship and local producers? Having personally studied design and experienced the intricate process of bringing an idea to life as an actual product, I developed a deep appreciation for craftsmanship. Being a designer, I feel responsible to support small businesses and local producers. Before Instagram, I spent endless hours on Etsy, seeking out and purchasing from small brands.About craftsmanship, textile & fashion
Your relationship with Fashion?
I’ve always loved fashion. Initially, my interest was rooted in materials and textiles. I’ve always had a keen interest in the quality of products, as well as colors and patterns. This passion began in my teenage years; I distinctly remember my reluctance to buy clothes from the same stores as other kids. Discovering my style and color palette took some years, and I’ve consistently sought ways to express myself through fashion.
Florenz’s collection in a few words?
Soft, comfortable and cosy.
