Why preorder?Wasting natural ressources, fiber and energy impact negatively both the final product pricing and the planet.
We believe in an enlightened consciousness of consumption, the idea of consuming better and less, preserving our environment. In this perspective, we are rethinking the way we produce, the way you buy. That’s the reason we only produce what’ i’s already sold.
No stock No waste
A seasonless pre-order modelFashion is the second most polluting industry in the world. Among many issues, overproduction, waste and unsold stock are becoming some of the most damaging. Overproduction, too many seasons have a negative impact on the environment and the way we buy.
Around 30% of all clothes made around the world are never sold. 50% of the clothing purchased per year ends up in a landfill. We believe that together – brands and consumers – we can change the way we produce and the way you buy for a more sustainable and conscious practices.